Aye, overheads etc were completely ignored of course. Pretty much why I dont watch The Apprentice generally. Nothing based in reality, and a bunch of muppets. 8 people per team for 2 days, profit of £600 (for the boys) - works out at... less than £5ph per person if you work an 8 hour day. That doesnt include things like screens & ink for the screen printing and paper and ink/toner for the digital printing or electricity, or the fact that the kit they had was extremely expensive to buy or the cost of the stalls and electricity.
All the equipment was Magic Touch but the printables were a variety of brands.