Originally Posted by
ASLCreative
I learnt many years ago, never rely on search engines for customers. I remember back in the early 2000s being top of the search engines for a particular product, woke up one morning and Google had been "dancing" overnight and changed their algorithms and order in which their servers where updated.
Orders for that product just stopped overnight and never recovered.
Since then I have never relied heavily on SEO for generating sales.
SEO companies will tell you you MUST be at the top - I always say it helps but never rely on it.