We are trying to register a new trademark (words and not images) and had it rejected. I believe we have a good argument based on the fact that there of dozen of other companies using the word that is apparently the issue but they come back saying that we are not allowed to argue based on the fact that they have approved other submissions using same word. I don't want to say the words on the forum we are trying to register but more interested in others who have fought and won their case please.