... Yes, but if that's you're reasoning for the pricing, then you haven't considered other factors, such as the cost of the employees time to make the blank, along with machine time, and electricity to make it, or the increased wastage/seconds rate from written off blanks which haven't coated properly, if we're doing the coating itself DIY fashion, then it should be a lot cheaper, and comparing it to ready made blanks doesn't cut it. Especially when you compare to buying blanks in bulk for large orders, and the price points needed for wholesaling sublimated products onto other businesses for them to sell in retail shops (or large commission marketplaces like notonthehighstreet and hard to find, margins are tight, and with your price point, you've created a great product which is too expensive to really be viable. It seems from what you've said, that you've gone for the how high a price can we charge for the product and get away with it, rather than what is a fair price for our costs with a profit, which will allow the product to sell well.