I must admit that from an engineering point of view and for its sheer simplicity, a conveyor oven and wraps makes absolute sense to me. But if you wanted to impress visitors being shown round your 'print works' it does look a whole lot more sexy.
I was talking to a bod on a stand - company from Peterborough whose name escapes me, he was trying to sell mug printing services to me and he said they had purchased one of these machines. He said they had no complaints about the machine at all - but then he would say that wouldn't he! Be interesting to know if there are any issues with leaving the paper on the mug while you wait for the machine to pick it up and put it in the exit chute and wait for it to be spat out so you can strip it.
Be interesting to see how badly things go awry when you have a few badly wrapped mugs or some dodgy heat tape that lets go of the transfer as it is being loaded into one of the clamps. Not that any of us have ever had such a thing happen of course.