Hi all - new to the forum but picked up on some of the Yell/Yellow Pages references. Just wanted to give some info on the Yellow Pages/Yell free listing. Anyone who wants one can get one here.
With regards to the book, it is worth bearing in mind that there are stats around about it still being used very often (some here), and that there are big companies in the book who are in there as they are seeing a positive return on their investment.