My intention is to officially launch my business in 2012. I've never been a great fan of leaflet drops but Shetland is a very different place in terms of advertising, community etc. The local newspaper has the best coverage along with radio but both are expensive and arguably effective.
My plan was to get a leaflet made to inform local companies of my existence. I have no idea where to start with this. I have a design team I can call on but thought I'd throw it out to the forum and see if anyone already has anything/any ideas. I'll probably follow this up with a newspaper ad. Once the words around I shouldn't need to do much advertising, word of mouth up here is phenomenal....this can be good and bad!
I'm also looking at another website. I have one from my last business still in operation. This could be adapted but is only based on a basic standard site, perfect for previous use which was pre-printed designs etc. but I now need to look towards a site where the customer can upload their own photo/design and ideally see this on the chosen item. I know we've discussed such sites on the forum before but does anyone know of any current solutions to this?
So, wondering if anyone has any advice on a marketing strategy, leaflet/website design etc?