DSF

I thought that if I chose say, the true red, cc2229, that no matter what it looks like on my screen it would at least print out as a true red. It's actually coming out as a brick red. It's funny that all the other colours are printing to their true colours. The best so far is ff0033, so I may have to stick with that one.
Thanks for all the suggestions.

A good litho red was 100Y 100M

As a general rule, when printing with the Ricoh I find that an RGB value of 185,0,0 (when using ICC Profiles, rather than PowerDriver) gives me a fairly good red across most products. Paper also plays a big part in this for me as well - I'm finding TruePix doesn't quite deliver full density for reds, even when pressing on to Unisub.

Yes I agree with some of the above comments, red is the hardest colour to get right. I was getting all sorts of pinks until I then realised my print profile was wrong, it was only a couple of settings that needed changing but believe me it makes all the difference! I would check the ICC profile, if you have Sawgrass inks then they have a easy to use manual to ensure you set up correctly...if not Sawgrass then sorry i dont know much!!
With that said I am about to print a mug containing red text, i'm praying i havent tempted fate now haha!

Inside PowerDriver you have an advanced colour management tool called ColourSure - have you tried using this to select your red palette? You can print out a test graduated palette and then select the tone closest to what you want to acheive.