DSF

We tend to run adverts when we have a sale offer on - usually one day half price sales on either a range of products, or a single product, and opt for exposure to people who haven't already liked our page, and/or friends of those that have.
Although the FB analytics are interesting to see, the measure by which we know it has worked is that we get more actual sales - we know our products sell well, and we know they sell better when we half the price, and they sell the best if we advertise when they are half price. (i.e. no point having a flash sale is no one knows it's happened - people love a 'bargain') We tend to do these on our lowest cost, but highest margin product, which is also one of our best sellers anyway.

logobear;85829 wrote:what placement criteria are you using on FB ?
Are you paying for clicks or impressions?
How do you measure response? - I have all adverts blocked on my pc's - so are you getting any exposure?
Thanks

Sometimes we pay for "news feed" and sometimes we pay for "right column" it depends on what we are advertising we tend to use pay for clicks

We seem to alright of every advert we have placed so must be getting the exposure

Our mothers day local magazine advert

Adds look great, their 20% text rule may trip you up. A daily frustration for us.