DSF

JSR;54009 wrote:Crazy isn't it? A rose by any other name. Call it a million different things, and then claim it's the *only* 100% dishwasher safe product on the market. Do suppliers really think we're so dense that we can be so easily hoodwinked?

Seems they do or a lot of them at least....................

Well, I for one do not care what they call the coating if it is 100% dishwasher proof and at the right price. But it is way too confusing for Mr Joe Public to get their heads around thats for sure.

Analyze are at http://www.analyzeinc.com/
and refer to the coating as
"Sublimation Dye Image Acceptor Coating for Full-Color Decoration of Ceramic Articles"

WorthDoingRight;54013 wrote:Well, I for one do not care what they call the coating if it is 100% dishwasher proof and at the right price. But it is way too confusing for Mr Joe Public to get their heads around thats for sure.

Snap ..........................

Mate do you sell mugs coated in SDIACFFCDOCA coating lol

WorthDoingRight;54018 wrote:Mate do you sell mugs coated in SDIACFFCDOCA coating lol

Now that's extracting the u****** mate

The main point I believe people are missing is that Listawood aren't marketing their coating to the printers in the world, it's the promo companies that buy printed product and need a bit of assurance that the mugs don't fade. Promo companies trust Listawoods coating and have that as a bench mark and try to convince that target market that their mug will be better than a competitor such as Keramikos (Millenium). Rebranding it just always made it safe for them to claim it's their own rather than using a name they have no control over and that other suppliers can freely use. All the mind games are just trying to manipulate their larger audience.

A few years back I went round the Listawood Factory and saw their coating plant. Its done on the premises so I assume they either buy in the coating or formulate it themselves. I guess Beckie should step in and clarify the claims.