aghhghhghhh @%&@*in ebay customers *£!&@^

[meldean]

Just to be clear on the above post.
How you run the mailing list to your ebay customers is very important to not be breaking any rules.

The key word here is TRANSACTION RELATED.
The email you send out initially is transaction related because you are talking about there recent transaction. But within that email there is nothing saying you cannot offer them the oppurtunity to sign up to your company newsletter that will keep them informed of latest products.

Simples really. No rules broken and you get proper newsletter subscribers for your own use outside of ebay.

[meldean]

Extract taken from ico.gov website.

Electronic mail marketing
The most important thing to remember is that you can only carry out unsolicited electronic marketing if the person you're targeting has given you their permission.


However, there is an exception to this rule. Known as the 'soft opt-in' it applies if the following conditions are met;


where you've obtained a person's details in the course of a sale or negotiations for a sale of a product or service;
where the messages are only marketing similar products or services; and
where the person is given a simple opportunity to refuse marketing when their details are collected, and if they don't opt out at this point, are given a simple way to do so in future messages.
When you send an electronic marketing message, you must tell the recipient who you are and provide a valid contact address.

[viccar]

where the person is given a simple opportunity to refuse marketing when their details are collected, and if they don't opt out at this point, are given a simple way to do so in future messages.

This is the bit you are breaking,
when you buy off ebay you do not give permission, the only way you give permission is to tick the sellers newsletter option.#
When are you giving the customer the option to opt out? simple answer is you arnt.

Why do you think that companies have a box to tick if you dont want to receive emails?

[viccar]

Try reading the anti spam laws What you are trying to do is illegal and can result in a £5000 fine, so not just ebay rules but actual law!

It is Illegal to send an unsolicited marketing message electronically to an individual unless their contact information was acquired in the course of a sale or negotiations for a sale.
There are two further conditions to the laws:

• the messages must relate to similar products or services;
• there must be an option to opt-out of future marketing when the data is first collected and on each occasion you send out a marketing message, and it must be a simple means to do so.

So, subject to the above conditions, if someone has bought something from your business and you acquired, say, their email address in the process, then the laws state you CAN legally send them marketing emails. This is known as the "soft opt-in".

[John G]

Just a few of my feedbacks in the last month:

Neutral feedback received:
Badges arrived so much smaller than picture suggests, too small, disapointed.

Item listed as:
25mm small (1") badge (then description in main title)
Then 25mm or 1" mentioned 7 times in the main listing description.

Another listing

Disposable seat covers - the word "disposable" used in title and several times in the main listing
Neg received - these seatcovers won't last long - very flimsy and not up to the job. (they are disposable - read the bloody listing)

Just proves a point - people don't or can't read - they just look at the pictures.

[meldean]

Try reading the anti spam laws What you are trying to do is illegal and can result in a £5000 fine, so not just ebay rules but actual law!

It is Illegal to send an unsolicited marketing message electronically to an individual unless their contact information was acquired in the course of a sale or negotiations for a sale.
There are two further conditions to the laws:

• the messages must relate to similar products or services;
• there must be an option to opt-out of future marketing when the data is first collected and on each occasion you send out a marketing message, and it must be a simple means to do so.

So, subject to the above conditions, if someone has bought something from your business and you acquired, say, their email address in the process, then the laws state you CAN legally send them marketing emails. This is known as the "soft opt-in".

We can argue our points across all night long however. The soft opt in option is what is being used here and yes they have the option to unsubscribe.
The newsletter would be service or product related so that is fine also.

Dont get what you are getting at. You seem to be trying to make me out to be breaking the law when i am not.


Look the rules are simple.

1. Customer buys a product from me. Soft opt in rule applies
2. Customer receives a newsletter regarding there recent purchase and new purchases and also services that i provide that has an unsubscribe link within the email.

So you tell me what laws have been broken as i have stayed within the boundries and adhered to the law according to ico.gov

I run a business and part of that business is running a successful marketing campaign. If you use ebay to just sell products and do nothing else with your customers that purchase from you then thats up to you but i can tell you this every ebay customer is a potential website customer and if you want them to carry on buying from you via ebay and pay there stupid fees then carry on doing what you are doing.

Ebay is good for one thing and one thing only in my opinion and thats getting your business name out there.

[pisquee]

But, the problem being if you direct too much custom away from Ebay and onto your shop then you will lose top rated status, power seller status, and won't be top of the best match lists anymore becuase you won't have enough sales.

[meldean]

His is very true but i have never been a big fan of ebay so powerseller on ebay is not something that interests me at all.
I would rather have a successfull website and no ebay than be a powerseller on ebay because of there ridiculous fees.

[viccar]

This bit is the problem the soft option dictates that

there must be an option to opt-out of future marketing when the data is first collected

you seem to be ignoring this bit.

and you are breaking the anti spam law you are not giving a simple opt out when FIRST collecting data.

If you dont understand the anti spam law thats not my fault.

Ask yourself why no-one else does it
Why you have to tick/untick a box on business sites giving them permission to email you?
Dont you think every business on ebay would be spamming newsletters to customers if they could?

[viccar]

http://www.ico.gov.uk/for_organisations ... _mail.aspx

scroll down and read What is ‘soft opt-in’ (Regulation 22(3))?

the recipient was given a simple means of refusing (free of charge except for the cost of transmission) the use of their contact details for marketing purposes when those details were initially collected


This is on the site you quoted above