Re: What makes a good mug?
Posted: 15 Feb 2013, 20:44
I have recently been looking at mug suppliers and noticed that there quite a large variation in the different types of mugs available to our industry. Some are whiter than others, some have much better printing success and then there are some that simply don't feel right. So it got me thinking as to what is my main criteria when looking to purchase mugs. Below are my top five and the reasons why, it would be interesting to see what others think...
1. Print Quality & Reject Percentage. I suppose this speaks for itself, but so often is neglected. I am currently in the middle of a very large run of mugs for various customers. So far no spoils if you do not count the one that I printed upside down
2. Price. This is possibly more relevant to myself and other larger volume producers than smaller companies. 10p difference in the mug price really can make or break the order.
3. Look, feel and quality. Does the mug feel right, is there lots of pitting, does the inside of the mug feel rough or smooth? I recently had a complaint about one of my mugs because when they put it in the dishwasher it did not clean the inside that well. They said there was a lot of staining yet the mug had only been used a few times. Since then I have started to check the inside of a mug as well as the outside.
4. Box Packaging. Most of my mugs are sent out using an overnight guaranteed courier. We all know they are not particularly careful with packages so receiving the mugs in a box that could have been dug up with Richard the Third is not particularly good for me. I do not know anywhere that sells mug boxes to hold 36 pieces and even if I did the unit cost would increase. I have to send them out in what they came in but have found that a whole roll of brown tape can not save some of them. If they arrive in a good strong purpose built box I feel confident that they will arrive at their ultimate destination as 36 mugs and not 1008 pieces of earthenware.
5. Whiteness. This is quite low on my list because I genuinely do not think it matters. Some whites are a lot brighter than others and yes arguably the image printed on a white mug may produce slightly more vibrant colours. But in reality the end user will not notice, especially as most mugs are used under artificial light.
It would be interesting to see what other people think
1. Print Quality & Reject Percentage. I suppose this speaks for itself, but so often is neglected. I am currently in the middle of a very large run of mugs for various customers. So far no spoils if you do not count the one that I printed upside down
2. Price. This is possibly more relevant to myself and other larger volume producers than smaller companies. 10p difference in the mug price really can make or break the order.
3. Look, feel and quality. Does the mug feel right, is there lots of pitting, does the inside of the mug feel rough or smooth? I recently had a complaint about one of my mugs because when they put it in the dishwasher it did not clean the inside that well. They said there was a lot of staining yet the mug had only been used a few times. Since then I have started to check the inside of a mug as well as the outside.
4. Box Packaging. Most of my mugs are sent out using an overnight guaranteed courier. We all know they are not particularly careful with packages so receiving the mugs in a box that could have been dug up with Richard the Third is not particularly good for me. I do not know anywhere that sells mug boxes to hold 36 pieces and even if I did the unit cost would increase. I have to send them out in what they came in but have found that a whole roll of brown tape can not save some of them. If they arrive in a good strong purpose built box I feel confident that they will arrive at their ultimate destination as 36 mugs and not 1008 pieces of earthenware.
5. Whiteness. This is quite low on my list because I genuinely do not think it matters. Some whites are a lot brighter than others and yes arguably the image printed on a white mug may produce slightly more vibrant colours. But in reality the end user will not notice, especially as most mugs are used under artificial light.
It would be interesting to see what other people think