Hi Paul, I wouldnt charge for digitising text either.
My charge for the embroidery would be based on the time it takes to do the work. For example. my www. address is
www.logomeister.de that is about 6600 stiches in Times new Roman. at 26 cm wide. That would take 10 to 12 mins to stitch in the machine. or about 5 pieces an hour. My charge on a bulk order is 25€ per hour. Thats 5€ each, plus tax. If a design takes longer to do then its still 25€ per hour.
But for one offs or small orders then my minimum charge is between 10 and 15 euros each.
But thats just the embroidery on brought in items. When you use my supplied goods then the price varies enormously.
My machines run most of the day at these prices.